Apple Gears Up for “Awe Dropping” Event: iPhone 17 Release Date, Preorder Details, and Rumored Features Revealed
Cupertino, CA September 6, 2025: Apple is set to take the stage at its highly anticipated “Awe Dropping” event on September 9, where it’s expected to unveil the full iPhone 17 lineup including the standard iPhone 17, the ultra-thin iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
What to Expect Regarding Preorders and Launch
True to Apple’s tradition, preorders for the iPhone 17 series are likely to open one week after the announcement Friday, September 12, around 8 a.m. ET / 5 a.m. PT. The devices are expected to start shipping and hit store shelves on Friday, September 19.
Spotlight on the “iPhone 17 Air” and Pro Models
The iPhone 17 Air is generating buzz as Apple’s slimmest phone yet slated to be just 5.5 mm thick, with a 6.6-inch OLED display and possibly featuring a single-camera design.
The Pro variants are rumored to bring substantial hardware upgrades:
A19 Pro chip, enhanced thermal performance (potentially via vapor chamber cooling), and a bright, durable display.
Redesigned camera modules featuring 48 MP sensors, a possible mechanical aperture, and new horizontal camera bar styling.
ProMotion high refresh-rate displays, Wi-Fi 7 support, and potentially Apple’s own 5G modem.
Broader Tech Reveal: Wearables, iOS 26 & More
Beyond new iPhones, Apple is expected to use the event to unveil:
The next-gen Apple Watch Ultra 3 and Watch Series 11.
Updates to AirPods Pro 3, potentially featuring improved battery life, enhanced assistive listening, and translation capabilities.
A preview of iOS 26, including its new Liquid Glass interface and AI-powered features.
Market Buzz & Investor Expectations
Industry analysts are watching closely—some see the iPhone 17 Air’s sleek design as a potential sales catalyst, recalling how major form-factor changes in the past boosted iPhone sales. However, skepticism remains: meaningful innovation like Apple’s anticipated foldable phone might arrive only in 2026, and Apple still faces criticism for lagging in AI. Meanwhile, Apple shares have been rising ahead of the event, buoyed by positive investor sentiment and a favorable court ruling regarding its search agreement with Google.
Summary: iPhone 17 specs
Announcement Date: September 9, 2025
Preorders Begin: September 12 (approx. 8 a.m. ET / 5 a.m. PT)
Release Date: September 19
Models Expected: iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max
Key Upgrades: Ultra-thin design, ProMotion displays, AI enhancements, upgraded cameras, new Apple silicon (A19/A19 Pro), possible in-house 5G modem
Other Reveals: Apple Watch Series 11, Watch Ultra 3, AirPods Pro 3, iOS 26 preview
Investor Watchpoints: Market response, stock movements, potential price hikes
